Cliffe Consulting, an independent financial advisory firm, wanted a brand video to give potential clients a clear sense of who they are and what they stand for. After years of operating in the city, they transitioned to a home office - something their clients actually preferred due to easier parking and better accessibility.

We developed a video with Rachelle, Cliffe Consulting’s lead advisor, as the central figure. By breaking the fourth wall (directly addressing the audience instead of speaking off-camera), she engaged viewers in a personal and conversational way, walking them through the firm’s values, approach, and the benefits of working with an independent financial advisor.

Designed as a mid-funnel asset, this video wasn’t about generating cold leads - it was for those already interested in Cliffe Consulting, helping them feel more confident in their decision. The final piece now sits on their website as a key introduction to their philosophy, values, and people.