Full production campaign video
Crew
Client: Cliffe Consulting
Production Company: Acedia Pictures
Producer/1st AD: Sam Wright
Director: David Cai
DOP/Drone Operator: Kai Wise
1st AC: Abbie Xi
Gaffer: Theo McKay
Colourist: Jem Anderson-Gardener
Animations: Move Up Studio
Post-Production: David Cai
Description
Cliffe Consulting, an independent financial advisory firm, wanted a brand video to give potential clients a clear sense of who they are and what they stand for. After years of operating in the city, they transitioned to a home office - something their clients actually preferred due to easier parking and better accessibility.
We developed a video with Rachelle, Cliffe Consulting’s lead advisor, as the central figure. By breaking the fourth wall (directly addressing the audience instead of speaking off-camera), she engaged viewers in a personal and conversational way, walking them through the firm’s values, approach, and the benefits of working with an independent financial advisor.
Designed as a mid-funnel asset, this video wasn’t about generating cold leads - it was for those already interested in Cliffe Consulting, helping them feel more confident in their decision. The final piece now sits on their website as a key introduction to their philosophy, values, and people.
Testimonial
Sam and David produced a fabulous video introducing our financial advisory firm, Cliffe Consulting. They helped with and thought of everything—from behind the scenes (wardrobe, scripts) to guiding me through the shoot and efficient post-production. I had never done anything like this before, but they were so encouraging and supportive. The outcome is amazing, and it's going to look fabulous on our homepage.